Unique Selling PointEvery company has to know who their competition is. Coke has Pepsi. AT&T Wireless has T-Mobile, and Verizon as well as smaller MVNO's like Boost, Mint, etc. Microsoft has Sony, Nintendo and really even Razor, Alienware etc. It's important to not just know who your competing with in the marketplace, but what makes you different from them. Often in the video game world console makers use particular games to set themselves apart. Want to play a Mario game? You have to buy Nintendo's console. This is referred to as a unique selling point. Essentially, it's the reason that customers should buy from you over your competition.
This is where you will start. Once you have a product in mind, choose how and why that product is better than the competition; what's the unique selling point? This is hugely important not just in marketing the product, but it will help you to shape your advertisement's direction. |
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