• Home
  • Class Policy
  • Curriculum
    • Getting Started >
      • What is Graphics?
      • Course Syllabus
      • Copyright
      • Layout Sequence
      • Time Sheets
      • Survey
    • Type >
      • Type Lesson
      • Typeface Search
      • Type Study Guide
      • Typeface Search Cover
      • Typography Assignment
      • Personifying a Word >
        • Brainstorming
        • Thumbnails
        • Rough
        • Making the Vector
        • Turning in the Project
    • Illustrator >
      • What are Pixels
      • What is resolution?
      • Illustrator Dog
      • Rasters vs. Vectors
      • Practice Vector
      • Illustrator Vector
      • Vectoing Issues
      • Vector Touchups
      • Saving, Printing, and Emailing
    • Screen Printing >
      • Syllabus & Assignment
      • Thumbnails
      • Rough
      • Comprehensive
      • Degreasing a Screen
      • Coating a Screen
      • Exposing a Screen
      • Washing out a Screen
      • Patching Pinholes
      • Blocking Out
      • Cutting Paper to Print on
      • Printing Color 1
      • Printing Other Colors
      • Reclaiming a Screen
      • Choosing Keepers
      • Matting a Print
      • Submitting for Grading
    • Notepad >
      • Assignment & Syllabus
      • Thumbnails
      • Rough
      • Using a Scanner & Photoshop
      • Comprehensive
      • Making a 4-Up
      • Printing a Proof Sheet
      • Choosing Paper
      • Printing Your Notepad
      • Cutting Notepads
      • Padding
      • Final Trim
      • Mounting
      • Submitting for Grading
    • Vinyl Decal & Logo >
      • Brainstorming & Thumbnails
      • Making a Rough
      • Comprehensive (Vectoring)
      • Making the Decal Template
      • Adding the Graphics & Logo
      • Using Space
      • Uploading a Photo
      • Downloading an Image from Drive
      • Making a Practice Selection
      • Saving & Emailing the Decal
      • Appying the Decal
    • Principles of Design >
      • Ad Critique Assignment >
        • Scanning Your Ad
        • Straightening as Ad
        • Cropping the Ad
        • Making a Screen Recording
      • Vinyl Jacket Project >
        • Vinyl Layout in Illustrtor
        • Vinyl Layout Thumbnails
        • Vinyl Layout Rough
        • Making a Bar Code
        • Adding & Rescaling Items
        • Printing, Trimming & Assembling
        • Turning in the Project
      • Advertisement (Cyber Only) >
        • Unique Selling Point
        • Advertisement Thumbnails
        • Advertisement Rough
        • Taking a Photo
        • Getting Photos to the Computer
        • Downloading an Image from Drive
        • Making a Cut Out
        • Compose your Graphics
        • Assembling in InDesign
        • Critiquing your Advertisement
        • Turning in the Project
  • Links
    • NHS
    • NESD
    • Sapphire
    • Mr. Tate's Page
    • Student Google
    • NHS Graphics
  • Graphics Schools
  • Contact
  • Vocab
  • Standards

Unique Selling Point

Every company has to know who their competition is. Coke has Pepsi. AT&T Wireless has T-Mobile, and Verizon as well as smaller MVNO's like Boost, Mint, etc. Microsoft has Sony, Nintendo and really even Razor, Alienware etc. It's important to not just know who your competing with in the marketplace, but what makes you different from them. Often in the video game world console makers use particular games to set themselves apart. Want to play a Mario game? You have to buy Nintendo's console. This is referred to as a unique selling point. Essentially, it's the reason that customers should buy from you over your competition.

This is where you will start. Once you have a product in mind, choose how and why that product is better than the competition; what's the unique selling point? This is hugely important not just in marketing the product, but it will help you to shape your advertisement's direction. 

Advertisement

    Unique Selling Point  
    Advertisement Thumbnails
    Advertisement Rough
    Taking a Photo
​    Getting Photos to the
    Downloading Photos from
​
    Making a Cutout
    Compose your Graphics
    Assembling in InDesign
    Critiquing your Ad
    Turning in the Project
Powered by Create your own unique website with customizable templates.